Senior-level strategists
passionate about elevating your custom research with efficient execution, advanced analysis, and succinct summarization.
Our mission is to help you to make an impact inside (and outside) of your organization.
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We choose to do things differently, partnering with clients to provide high-touch, senior-level service throughout
All of our expertise, all of the time.
Hands-on, senior-level experience every step of the way
True partnership beyond single engagements.
Workshops. Brainstorming sessions. Whatever we can do to help you make an impact.
The right data at the right time.
Innovative research tailored to get what you need to make strategic decisions.
We have significant expertise across a wide spectrum of research questions, approaches, and methodologies
We know when to apply go-to analytical techniques...
MaxDiff Prioritization
Latent Class Clustering
Conjoint & DCM
Driver Modeling
Tree-Based Classifiers
Dimensional Reduction
...and cutting-edge research design to unlock hidden insights
We believe this process works best when we learn from one another and want to help you do the best research possible.
We have high level playbooks to help inform your thinking and give you the Dos and Donts of various kinds of research.
We offer workshops on all things research and data, to help demystify the process and ensure you get the most out of your research budget.
We're constantly looking for a better way, and we are happy to help you continuously grow your knowledge base.
We not only aim to make an impact for you, but also for the world around us.
That's why we are committed to donating a portion of each project budget to important causes.
If there is a specific cause you care about, let us know and we'll add them to the list!
The members of our team have an average of 10+ years experience in research & insights roles and expert (often first-hand) knowledge of both B2C and B2B challenges, including complexities like cloud & commercial licensing.
Tyler Tetz
Tyler is a research & insights enthusiast who delights in the details while never losing sight of the big picture. He's been helping clients solve tough problems for the last 15 years and can't imagine a more fun pursuit.
Contact Tyler:
David Bruce
David is an unashamed analytics fan who delights in uncovering hidden insights to share with his clients. He’s been helping solve complex business and research challenges for the past 14 years and loves demystifying the research process.
Contact David:
Rich Bojanowski
Rich has been tinkering with data and building models professionally for 20+ years. He has focused on translating the voice of the customer into insights for nearly 10. His technical acumen and hands-on experience with many different technologies make him an invaluable resource to his clients.
Contact Rich:
Shawn Lin
Shawn is a qualitative researcher and strategist, driven by uncovering the underlying emotions & motivations that drive human & organizational behavior. He's been using the human perspective to craft strategy & drive outcomes for the last 10+ years and loves partnering with clients to solve their toughest problems.
Contact Shawn:
Camille Whiting
Camille is a strategist and researcher that enjoys tackling marketing, design, and product questions. Curious and always asking “why?”, she has been helping companies build empathy for their customers and solve problems with customer insights. She has 8 years of experience spanning Fortune 250s to startups across the US and European markets.
Contact Camille:
Melanie Cohen
Melanie is a research and insights consultant who loves to ask the tough questions, challenge assumptions, and understand the way the world works. Over the past 10 years, she has delighted in collaborating with start-up and Fortune 500 clients to unpack problems, identify solutions, and synthesize results that deepen understanding and enable client success.
Contact Melanie: