Insights Blog
TLDR Appearance on Insightful Connections Podcast
An interview about B2B moderation and the future of AI in qualitative interviewing
A podcast episode about the ins and outs of qualitative moderation in B2B, and the art of demonstrating enough competence in technical interviews to unlock the truth that's too hard to explain to laypeople.
Read Full Post
Getting the Most from B2B In-Depth Interviews - Part 2
Read Full Post
Getting the Most from B2B In-Depth Interviews - Part 1
How Subject Matter Expertise Produces Better B2B Interviews & Insights
Read Full Post
Netflix sharing fees – Are they coming for us?
Understanding the streaming habits of U.S. consumers to suss out the impact new account sharing fees might have on top providers like Netflix
Read Full Post
Netflix, Delivery Fees, and Avocado Toast: The Things that are NOT Keeping American Renters from Buying Homes
A closer look into the US housing market and the barriers that American Renters face
Read Full Post
Mixed Methods Reveal a More Nuanced View of U.S. Consumers’ Top Political Concerns
A mixed methods approach can help reveal the truth about what people really think.
Read Full Post
Does the NFL Still Reign Supreme?
What, if anything, can the other leagues do to improve their standings among fans?
Read Full Post
Post-Pandemic Qualitative Research
Are you planning to go back to in-person qual in 2022? Should you be?
Read Full Post
A 360 Degree View of Feature Prioritization
How to avoid feature flops by capturing the whole picture of what new products and capabilities will mean for your customers
Read Full Post
Highlighting: Rainier Scholars
In the spirit of the National Month of Giving, we're highlighting one of our favorite charities, Rainier Scholars. They help provide a pathway to college for hard-working, low-income students of color.
Read Full Post
Staying Vigilant to Ensure your Insights are Built on a Solid Foundation
A house built on a poor foundation – no matter how beautiful it appears to be on the outside – will not stand the test of time. Insights built upon bad data will share a similar fate.
Read Full Post
The Different Goals of Positioning and Messaging
How are positioning and messaging research different, and how should you approach them in the way that will best prepare your go-to-market strategy for success?
Read Full Post
The Anatomy of a Good Survey Question
What makes a good survey question? What are the inherent tradeoffs when drafting a question to capture the insights you need to address your business questions?
Read Full Post
How Cluster Analysis can reveal hidden insights
When results appear non-intuitive, re-evaluate your initial assumptions about how audiences should react and leverage cluster analysis to better understand underlying factors driving their decisions.
Read Full Post
Start with Your Answers, Not Your Questions
As a research partner, there is nothing more rewarding than seeing your client, and the research you partnered with them on, make an impact in an organization. Yes, it’s partly the amount of work that has gone into it, but it’s also the feeling that what we do makes a difference.
Read Full Post
Why Your Research Partner Matters
It is critical to have a research partner that will take the time to understand your business strategy, develop custom approaches, and who you can trust to act in your best interests for the long haul.
Read Full Post