Insights Blog
Netflix sharing fees – Are they coming for us?
Understanding the streaming habits of U.S. consumers to suss out the impact new account sharing fees might have on top providers like Netflix
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Netflix, Delivery Fees, and Avocado Toast: The Things that are NOT Keeping American Renters from Buying Homes
A closer look into the US housing market and the barriers that American Renters face
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Mixed Methods Reveal a More Nuanced View of U.S. Consumers’ Top Political Concerns
A mixed methods approach can help reveal the truth about what people really think.
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Does the NFL Still Reign Supreme?
What, if anything, can the other leagues do to improve their standings among fans?
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Post-Pandemic Qualitative Research
Are you planning to go back to in-person qual in 2022? Should you be?
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A 360 Degree View of Feature Prioritization
How to avoid feature flops by capturing the whole picture of what new products and capabilities will mean for your customers
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Highlighting: Rainier Scholars
In the spirit of the National Month of Giving, we're highlighting one of our favorite charities, Rainier Scholars. They help provide a pathway to college for hard-working, low-income students of color.
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Staying Vigilant to Ensure your Insights are Built on a Solid Foundation
A house built on a poor foundation – no matter how beautiful it appears to be on the outside – will not stand the test of time. Insights built upon bad data will share a similar fate.
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The Different Goals of Positioning and Messaging
How are positioning and messaging research different, and how should you approach them in the way that will best prepare your go-to-market strategy for success?
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The Anatomy of a Good Survey Question
What makes a good survey question? What are the inherent tradeoffs when drafting a question to capture the insights you need to address your business questions?
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How Cluster Analysis can reveal hidden insights
When results appear non-intuitive, re-evaluate your initial assumptions about how audiences should react and leverage cluster analysis to better understand underlying factors driving their decisions.
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Start with Your Answers, Not Your Questions
As a research partner, there is nothing more rewarding than seeing your client, and the research you partnered with them on, make an impact in an organization. Yes, it’s partly the amount of work that has gone into it, but it’s also the feeling that what we do makes a difference.
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Why Your Research Partner Matters
It is critical to have a research partner that will take the time to understand your business strategy, develop custom approaches, and who you can trust to act in your best interests for the long haul.
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